My old identity was extremely arbitrary and mildly embarrassing. The spaces in the letterforms served no purpose, and the typography, consequently, suffered greatly. Hard Refresh Conception The inverted refresh icon fashioned to represent a capital G is immediately obvious, and the simplicity is intentional. I didn’t want anything overly complicated or “neat-o.” It needed to [...]
Posts Tagged ‘branding’
Identity Refresh
Friday, April 24th, 2009First Entry
Tuesday, June 10th, 2008So I’m in the process of developing a brand for myself. And so I’ve found myself, lately, attracted to things that once were repulsive, like hatchbacks (Subaru) and the color orange. Hatchbacks were always so awkward and station-wagon-esque, and I could never understand the appeal behind their design; but I’m enjoying the idea of flexible [...]
