So I’m in the process of developing a brand for myself. And so I’ve found myself, lately, attracted to things that once were repulsive, like hatchbacks (Subaru) and the color orange. Hatchbacks were always so awkward and station-wagon-esque, and I could never understand the appeal behind their design; but I’m enjoying the idea of flexible storage space in a vehicle. Currently, I drive a 1995 Honda Prelude with a sound system that makes my trunk null and a backseat that, as I see it, is merely there for emergency transportation of vertically-challenged people and/or insurance reasons. Although I can assure you that a 21 year old male in a red ’95 coupe driving in the state of Louisiana isn’t experiencing any financial breaks from the insurance giants.
Orange is the most socially awkward of all colors. Having no homonyms, orange is like purple. But purple has associations like royalty and night-time, whereas orange’s main association is, well, an orange. Or maybe a tangerine if you want to lie about thinking of that before an orange. I never had a problem with brown, orange’s darker sister; but orange just felt too vibrant, even when compared to yellow or pink. But, like the hatchback, I’m developing an interest. Especially when complementing dark gray.
I knew I wanted to use dark gray for my “look.” Black is too dark, and predictable when considering graphic designers. It’s either black or white or both, and I think maybe Apple is to blame. And 50% gray is unappealing. Seriously unappealing. But a dark gray is nice because it looks quite nice in matte and gloss and display. You tell me.
Oh, and in case you’re wondering, that face-doodle was an identity I was considering. It’s sketched from a PhotoBooth photo of me, and I think the original is hilarious. But I’d get annoyed at my face all over everything. Not to mention the assumed arrogance that accompanies.
